What is CAMEO? 

The CAMEO data set is used to provide consumer segmentation system linking ZIP+4 information to demographic lifestyle and socio-economic insight.

The CAMEO data set can be used for the following applications: 

  • To enhance and segment consumer databases
  • To increase understanding of your customers and responders
  • To locate more prospects through look-a-likes using the following methods: targeted direct mail, telecanvassing, door-to-door canvassing, or leaflet drops
  • To perform catchment area and site location analysis
  • To help create mail screening, telecanvassing, or door-to-door lists
  • To provide understanding of market potential for strategic planning, setting sale targets, and evaluations for site performance
  • To create advanced statistical analysis and model development

Additional information on the CAMEO data set is available below: 

CAMEO data set brochure

CAMEO data set handbook